基本情况

吕晓玲，中国人民大学统计学院副教授。

教育背景

2004年至2007年博士，香港城市大学商学院管理科学系哲学

1999年至2002年硕士，南开大学数学系概率论与数理统计专业理学

1995年至1999年学士，南开大学数学系概率论与数理统计专业理学

研究领域

消费者行为分析、客户关系管理、电子商务客户行为研究、统计模型在市场营销、商业、管理等方面的应用、数据挖掘机器学习算法

论文发表


  1. Wang, Min, Xiaoling Lu, and Yanyun Zhao (2011), The Quality of Enterprise Human Capital: Empirical Evidence Based on Enterprise Survey in China, Public Personnel Management (SSCI), (accepted)
  2. Lu, Xiaoling, Jie Song, Miao Liu and Xizhi Wu (2011), A New Two Group Forecast and Selection Method for Direct Marketing, Communications in Statistics – Simulation and Computation (SSCI/SCI), 40, 1627-1636
  3. Song, Jie, Xiaoling Lu, Miao Liu and Xizhi Wu (2011), Stratified Normalization LogitBoost for two-class unbalanced data classification, Communications in Statistics – Simulation and Computation (SCI), 40, 1587-1593
  4. Zhe Zhang, Xiaoling Lu, and Yuzhu Li (2011), Corporate Governance and Customer Satisfaction, International Journal of Business and Social Science, 2 (9), 289-292
  5. Lu, Xiaoling and Hing-Po Lo (2010), A New Survival Model for the Diffusion Pattern of TV Programs, Communications in Statistics – Simulation and Computation (SSCI/SCI), 39 (1), 28-44
  6. Lu, Xiaoling and Hing-Po Lo (2007), Television Audience Satisfaction: Antecedents and Consequences, Journal of Advertising Research (SSCI), 47 (3), 354-363
  7. Lo, H.P., Z. NG and Xiaoling Lu (2003), Mining Loyal Customers: A Practical Use of the Repeat Buying Theory, in Wai-Ki Ching and Michael Kwok-Po Ng (2003), Advances in Data Mining and Modeling, World Scientific, p167-181
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